Defending Salesforce Against Relentless Cyberattacks with AI

Salesforce is one of the most popular customer relationship management (CRM) platforms in the world, enabling businesses to manage their customer data, sales activities, and marketing campaigns from a single platform.

However, as the use of Salesforce has grown, so has the risk of cyberattacks that specifically target the platform. Cybercriminals are constantly stepping up their game, and AI and automation are increasingly being used to create more sophisticated and effective attacks. In this article, we will discuss the vulnerabilities of Salesforce and how AI can be used to counter these new developments in cyberattacks.

Innovations in Cybercrime

In 2023, cybercriminals are innovating, and innovating quickly. More often than ever before, hackers are utilizing cutting-edge technologies such as artificial intelligence, machine learning, and automation to speed up every phase of the attack sequence – the kill chain. Previously time-consuming processes, from data collection to carrying out the attack, can now be accomplished in a matter of days, or even hours. The striking acceleration of these digital attacks poses a headache for organizations that aim to safeguard their digital assets and infrastructure. IBM’s X-Force Threat Intelligence Index 2023 report reveals that attackers can now execute their plans 94% faster compared to just a few years ago. What once took months to complete can now be carried out by these attackers in just a few days.

Understanding Salesforce and its Vulnerabilities

Salesforce is a cloud-based platform, which means it is accessible from anywhere with an internet connection. This makes it incredibly convenient for businesses, but it also increases the risk of cyberattacks. Cybercriminals can gain access to a company’s Salesforce account through a variety of methods, such as phishing attacks, social engineering, or exploiting vulnerabilities in the platform itself such as misconfigurations.

One of the biggest vulnerabilities of Salesforce is the human factor. Whether through configuration errors, accidental clicks on phishing links or opening malicious files, employees or contractors with access to the Salesforce platform can accidentally (or intentionally) leak sensitive information, such as customer data, financial information, or intellectual property, which can be used by cybercriminals to commit fraud or launch attacks against the company.

In addition, Salesforce is highly customizable, which means that businesses can create custom applications and integrations to meet their specific needs. However, this also means that customizations that have not been fully vetted by cybersecurity experts can introduce new vulnerabilities and pathways that cybercriminals can exploit.

How AI Can Help Exploit These Vulnerabilities

Undoubtedly, artificial intelligence is now an important part of the cybersecurity landscape. AI is increasingly being used by cybercriminals across the board, automating time-consuming attacks, such as brute-force attacks (cracking passwords or encryption keys much faster than a human could) or creating much more sophisticated tools such as deepfakes.

Both of these should be of great concern to cybersecurity teams in charge of overseeing a Salesforce platform, as weak passwords can now be brute forced with AI in mere days or hours, while deepfake videos or audio recordings impersonating executives or other high-ranking employees can trick employees into transferring funds or revealing sensitive information.

AI can also be used to create highly targeted phishing emails, which, despite widespread training or awareness-raising campaigns, are still among the most effective tools for tricking people into revealing sensitive information or allowing data from Salesforce to be held to ransom.

How AI Can Lead the Fightback

When it comes to cyber security and AI, it makes sense to fight fire with fire. Fast ransomware attacks require organizations to respond faster, and adopting a proactive, threat-driven approach to cybersecurity. Well-intentioned AI and machine learning tools can be among the most effective strategies to counter these new developments in cyberattacks. For example, AI can be used to analyze user behavior to detect anomalies that could indicate a potential attack or detect a weak point in a company’s attack surface.

The growing sophistication of attacks highlights the importance of investing in advanced threat protection that leverages the latest threat intel and fine-tuned algorithms to ward off evolving threats. Detecting and blocking threats needs to happen as far from the end-user as possible, in real-time, without delay, and without relying on human intervention where possible.

Why It’s Vital to Keep Your Salesforce Platform Safe from Cybercriminals

Salesforce is a great way for businesses to centralize processes, improving time management, accessibility, reporting, collaboration, and much more, but if the platform is breached, the results can be difficult to predict in scope. Cybercrime is an industry worth billions of dollars annually, with data breaches costing companies an average of $3.86 million US dollars.

Co-Security for Salesforce – Expert Services and Automated Defenses

With expert cloud security services from a cybersecurity specialist, securing your Salesforce platform effectively doesn’t need to be a headache. A cyber security expert such as WithSecureTM can help you to identify vulnerabilities in your Salesforce platform and implement the necessary controls to protect against cyberattacks. Furthermore, besides helping you layer-in bespoke automated defenses without affecting your Salesforce customizations, our native app can be deployed and fully functional within minutes, providing value from the very start.


Salesforce is a popular platform for managing customer data, but it is also a target to cyberattacks. Cybercriminals are constantly innovating, and AI is increasingly being used to create more sophisticated and effective attacks. However, AI can also be used to counter these new developments in cyberattacks.

By using AI to protect Salesforce, companies can proactively defend against cyberattacks, reducing the risk of a successful attack. This can save companies significant amounts of money in the long run by minimizing manual work and avoiding potentially costly security incidents, as well as protecting their reputation and ensuring they remain compliant with data protection regulations.

Don’t leave your Salesforce platform vulnerable to cyberattacks – enquire today about WithSecure™ Cloud Protection for Salesforce.

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