The Role of AI in the Modern Cyber Security Landscape

The cost of cyber crime is projected to reach $10.5 trillion annually by 2025, according to Cybersecurity Ventures. The good news is that although attacks have increased both in number and complexity, the cyber security industry has consistently risen to the challenge by deploying technologies that use artificial intelligence (AI) to make it easier to detect and prevent cyber attacks. In this article, we will explore how AI is still changing the cyber security landscape and how highly autonomous cyber security solutions can leverage AI to protect CRM platforms such as Salesforce from the potentially serious damage of cyber attacks.

AI In Cyber Security: A Battle of Innovators

AI technology is improving exponentially. Every day, in almost every industry, innovations are released that would have seemed fanciful just a decade ago. Cyber security is no exception, and cyber criminals are not hanging around. Hackers are using AI more and more frequently to create sophisticated targeted attacks that are more effective than ever. For example, AI can be used to quickly and automatically generate realistic-looking phishing emails and webpages, which trick people into giving away sensitive information. AI can also be used to bypass security measures, such as passwords and firewalls, by learning how they work and exploiting their weaknesses. Another way AI is being used by cyber criminals is by creating malware that can evade detection by traditional security measures.

However, AI has also been an essential tool for cyber security experts in counteracting these and other threats, thanks to its ability to detect and prevent cyber attacks quickly and effectively. AI can quickly analyze vast amounts of data to identify patterns and anomalies that may indicate a cyber attack. Incredibly, this can even be done in real-time, allowing for faster responses to threats. Additionally, AI can adapt to new threats, learning from past attacks to improve its ability to detect and prevent future ones. And just as attackers use AI to speed up processes that used to be laborious and time consuming, a cyber security system that incorporates AI can also accelerate its security processes, as automation reduces the need for human intervention and making it easier to manage security at scale.

Complementary Security Solutions

With increasingly sophisticated and automated attacks comes the need to ensure the robustness of cyber security systems, and a common mistake made by companies is to place too much trust in built-in cyber security measures. For example, these days many companies use cloud computing solutions such as Salesforce to improve their processes, and assume that their platform’s security suite will be able to deal with incoming threats. While these cloud platforms often provide capable defenses against common threats, there are always weaknesses in attack surfaces that malicious actors can exploit, and with automation making scanning for these kinds of vulnerabilities easier than ever, companies need to fight fire with fire and add in their own layer of automated defense.  

By utilizing WithSecure^™‘s complementary security solutions, businesses can detect and respond to threats faster, reducing the risk of data breaches. WithSecure™’s AI-powered system continuously monitors your environment for suspicious activity, providing real-time alerts and actionable insights to help mitigate potential threats that can bypass a cloud service’s built-in cyber security.

As a concrete example, WithSecure™ can offer threat protection against file and URL-based threats that may fly under the radar of in-built security measures and are especially vulnerable to human error and can introduce dangerous malware into a cloud environment.

Choosing the Right Cloud Protection Service

When it comes to choosing a cyber security solution to protect Salesforce against cyber threats, it’s crucial to select a company that offers real-time protection without complexity. WithSecure™’s Cloud Protection for Salesforce stands out for a range of benefits including:

• Continuous monitoring: the system monitors your cloud environment 24/7, automatically identifying and responding to threats in real-time.
• Threat intelligence: use threat intelligence feeds to stay up-to-date on the latest threats and attack methods
• Ease of use and integration: no special training is needed to install and run WithSecure™ software on your cloud system. It’s managed straight from the Salesforce portal and can be effortlessly integrated to your SIEM.
• Low maintenance: minimal human intervention is needed throughout the solution’s lifecycle, from deployment to maintenance. Updates are executed frequently and remotely using the latest data to stay ahead of all kinds of attacks, including AI-based threats.
• Low time to value: WithSecure™ software can be installed in minutes and begins automated threat detection from the get-go.

Conclusion

As cyber threats continue to evolve and take advantage of advancements in AI, it’s becoming increasingly clear that traditional security measures are no longer sufficient. Companies need to adopt a proactive approach to cyber security, one that leverages AI and automation to detect and prevent cyber attacks