The cost of cyber crime is projected to reach $10.5 trillion annually by 2025, according to Cybersecurity Ventures. The good news is that although attacks have increased both in number and complexity, the cyber security industry has consistently risen to the challenge by deploying technologies that use artificial intelligence (AI) to make it easier to detect and prevent cyber attacks. In this article, we will explore how AI is still changing the cyber security landscape and how highly autonomous cyber security solutions can leverage AI to protect CRM platforms such as Salesforce from the potentially serious damage of cyber attacks.
AI in cyber security: A battle of innovators
AI technology is improving exponentially. Every day, in almost every industry, innovations are released that would have seemed fanciful just a decade ago. Cyber security is no exception, and cyber criminals are not hanging around. Hackers are using AI more and more frequently to create sophisticated targeted attacks that are more effective than ever.
For example, AI can be used to quickly and automatically generate realistic-looking phishing emails and webpages, which trick people into giving away sensitive information. AI can also be used to bypass security measures, such as passwords and firewalls, by learning how they work and exploiting their weaknesses. Another way AI is being used by cyber criminals is by creating malware that can evade detection by traditional security measures.
However, AI has also been an essential tool for cyber security experts in counteracting these and other threats, thanks to its ability to detect and prevent cyber attacks quickly and effectively. AI can quickly analyze vast amounts of data to identify patterns and anomalies that may indicate a cyber attack. Incredibly, this can even be done in real-time, allowing for faster responses to threats.
Additionally, AI can adapt to new threats, learning from past attacks to improve its ability to detect and prevent future ones. And just as attackers use AI to speed up processes that used to be laborious and time consuming, a cyber security system that incorporates AI can also accelerate its security processes, as automation reduces the need for human intervention and making it easier to manage security at scale.
Complementary security matters
Built-in security features from platforms like Salesforce offer solid protection against common threats—but they’re not infallible. Attackers continue to evolve their tactics, often using automation and AI to probe for gaps in cloud environments.
That’s why many organizations add dedicated, real-time defenses to better detect, block, and respond to file- and URL-based threats that might slip past default controls.
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